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In my capacity as a Graphic Designer in the Sales and Marketing Department, I specialized in designing flyers, posters, packaging, and catalogs for print. My designs have achieved widespread visibility through print distribution in retail stores across the United States, as well as through global distribution channels.
In 2020, I played a pivotal role as the lead designer in the rebranding campaign for the acquisition of the Holden’s Latex brand by Smooth-On. This involved spearheading the creation of a new logo and developing all packaging designs to enhance the brand's visual identity and market presence.
I was also the lead designer on the 2021 redesign of the Smooth-On Concrete Applications Guide. This can be viewed online by following this link: Concrete Catalog
Programs Used: Adobe InDesign, Photoshop, and Illustrator.
In my capacity as a Graphic Designer in the Sales and Marketing Department, I specialized in designing flyers, posters, packaging, and catalogs for print. My designs have achieved widespread visibility through print distribution in retail stores across the United States, as well as through global distribution channels.
In 2020, I played a pivotal role as the lead designer in the rebranding campaign for the acquisition of the Holden’s Latex brand by Smooth-On. This involved spearheading the creation of a new logo and developing all packaging designs to enhance the brand's visual identity and market presence.
I was also the lead designer on the 2021 redesign of the Smooth-On Concrete Applications Guide. This can be viewed online by following this link: Concrete Catalog
Programs Used: Adobe InDesign, Photoshop, and Illustrator.
Smooth-On - Cast Magic New Product Flyer
Smooth-On Concrete / Buddy Rhodes Seminar Flyer 2019
Side Two
2019 Smooth-On Mold Making & Casting Seminar Flyer
Side One
Designed for Eye Making Workshop in the UK
Materials Spotlight Flyer - Casting Concrete
Created for Reynolds Advanced Materials in Tempe, AZ
Materials Spotlight - USG Plaster & Gypsum
Created for Reynolds Advanced Materials in Denver, CO
Materials Spotlight Flyer - Two Part Molds
Created for Reynolds Advanced Materials in Orlando, FL
Holden's Latex Promotional Flyer
Side One
Holden's Later Promotional Flyer
Side Two
FabTone - 9 Pack Latex Pigment Sampler
Packaging Design Insert - Side One
FabTone Directions - Holden's Latex Info
Packaging Design Insert - Side Two
5 Gallon Degas Chamber - 4 page guide
Back page / Front cover spread
5 Gallon Degas Chamber - 4 page guide
Inside spread
2 Gallon Vacuum Degassing Chamber - 4 page booklet
Back page / Front cover spread
2 Gallon Vacuum Degassing Chamber - 4 page booklet
Inside Spread
Vehicle Graphics - Side One
For Bentley Advanced Materials in the UK
Vehicle Graphics Side Two
For Bentley Advanced Materials in the UK