Holden's Latex

In 2020, I played a pivotal role as the lead designer in the rebranding campaign for the acquisition of the Holden’s Latex brand by Smooth-On. This involved creating a new, modernized logo and developing a clean packaging design to enhance the brand's visual identity and market presence.

Action Bikes & Outdoors

As a new company, Action Bikes & Outdoors requested a comprehensive branding identity package. I developed a distinctive logo and color palette that aligned with the company's target audience. The initiative extended to designing a tri-fold brochure, incorporating compelling content and visuals to effectively convey the brand narrative. The new branding was integrated across various mediums, including navigational signage, merch and custom cycling kits.